Proprietor Carminantonio Iannaccone was born in Avellino, a city in southern Italy, near Naples, in 1946. At the age of 9, he began working in the pastry business. This was an era of economic difficulties in Italy, which had still not recovered from the devastation of World War II. At 12, Carminantonio heard of an opportunity to work at a gelateria in Milan. Feeling the need to support his struggling family, Carminantonio took the opportunity and moved to Milan, telling Gelateria Pozzi that he was acually 14.